LWN advertising update

Posted Sep 6, 2007 8:31 UTC (Thu) by ekj (guest, #1524)
In reply to: LWN advertising update by dhess
Parent article: LWN advertising update

Me too. Infact I hereby pledge to go project-leader the moment this silly decision is reversed.

Lwn has a pretty good (Norwegian for beyond belif stratospherically good) record of listening to its readers, so I'm pretty convinced this will cost me. But that's ok.

According to the FAQ, advertising makes less than 10% of the sites income. Which means, raising subscription-revenue by even 10% is equivalent to doubling advertising-income.

Well, the revenue from *my* subscription will DOUBLE if Lwn refrains from obnoxios advertising. Despite the fact that I personally would not even see the ads. More ads than today is perfectly ok, just make them unobnoxious-ones.

I too, am among those people who think that the staff here deserves to make three times what they make today, and have a gourmet chef on staff. I am *very* interested in hearing how we as loyal supporters can help out achieve that. Even if the answer is just gonna be "send more money", I'll seriously consider it.

Infact that's my first suggestion, I think I've made it before: Give us an easy way of paying more than project-leader. Offer $15 and $25/month. Few people will do it, but more people will go for project-leader. That is because people hesitate to choose the extreme.

Sell Coke in 0.3l, 0.4l and 0.5l sizes, call them "small" "medium" "large" and most people will choose "medium" to go with their meal. Start offering 0.8l "xl"-size, and though only a few will choose that, the main effect will be a lot more people choosing to go for 0.5l.

Other than that, obviously we want to boost the *number* of subscribers. Unsure how to go about that though.