The reader survey back in February provided lots of interesting feedback, from the responses as well as the comments. We have been slowly implementing some of the suggestions and we are not finished yet. Some of the comments indicated that more advertising would be tolerated, perhaps even encouraged. With that in mind, we have been exploring more options in that area.
We are very aware of the fine line that must be walked here. The last thing we (or our advertisers) want to do is to annoy our loyal readers, so we are proceeding cautiously. The latest advertising technique we are trying is "in-text advertising". The idea is to serve ads that are relevant to keywords in an article by highlighting those words and popping up an ad when a reader rolls over the word with their mouse.
These new ads were just added late last week, and we are still fine tuning, but we hope it is a relatively painless way to bring in some needed revenue without filling every square inch of the site with ads. We will be looking at other advertising options in the near term as well, with an eye towards maintaining a reasonable balance. As always, we are very interested in the thoughts of our readers, either via a comment below or email to lwn-AT-lwn.net.
While we are on the subject, please keep the LWN text ads in mind for a very cost effective means of reaching LWN readers. If you, or someone you know, is trying to get the word out about a product, service, job, or project, the text ad box has a prominent place on roughly half of our pageviews. We are always open to hearing other advertising options, feel free to contact us at sales-AT-lwn.net to discuss.
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