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LWN advertising update

LWN advertising update

Posted Sep 4, 2007 12:12 UTC (Tue) by nix (subscriber, #2304)
In reply to: LWN advertising update by viro
Parent article: LWN advertising update

Actually it's a tactic worthy of an advertising executive.

(I recall a series of letters in the Economist a few years back, in response to an article about guerrila marketing which had stated that the average citizen of some country (the US? the UK?) saw three thousand `commercial messages' a day and that of course this should be increased. There were a stream of letters saying no! there are too many! ... and one from an advertising executive expressing bewilderment that anyone wouldn't love adverts no matter what their shape or form and stating that he had always watched adverts for *pleasure*. Some people just don't think like the rest of us.)


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LWN advertising update

Posted Jun 28, 2011 6:50 UTC (Tue) by spaetz (guest, #32870) [Link]

And exactly because preferences differ (some people would rather pay with "attention" than with money, while others rather cough up more money to avoid any ads), there should be options (as there are on LWN.net) between, no fee-many ads, and high fee - turn off ads.

This, being online media, is no problem at all to implement (in contrast to say the printed Economist edition).


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