Goodbye FLoC, hello Topics

Posted Jan 27, 2022 9:51 UTC (Thu) by camhusmj38 (subscriber, #99234)
Parent article: Goodbye FLoC, hello Topics

The question really must be will any other browser vendor implement / enable this? In particular, Apple in mobile Safari, Microsoft in Desktop Edge and Mozilla in Firefox. If not then it's easy to escape without doing anything particular.

Goodbye FLoC, hello Topics

Posted Jan 27, 2022 12:28 UTC (Thu) by mathstuf (subscriber, #69389) [Link]

Do they care? Chrome has the market cornered, can't run their own engine on iOS anyways (where Chrome is least-used by platform), and can therefore put out whatever standards they want and know that "most" users will have it available in a few weeks of deployment (more or less). Sure, iOS isn't going to get it as nicely as others, but Apple gives everyone a laggard engine anyways, so any new feature is going to take time there no matter what. What kind of response do the other browser vendors have that would make Google care about dropping this kind of functionality (however they market it)?