The uninvited Internet of things

Oh please, I know people from really high up in Google. They absolutely don't care about "controlling" anybody. Why would they? That's a lot of responsibility and not a lot of payoff.

They care about targeting for advertisers. If anything, they prefer people to stay really diverse to complicate targeting for other competitors in the ad space. If everybody thinks the same then there's nothing to target.

This pervasively led to small groups of people isolating themselves in echo-chambers.