Firefox adds tracking protection by default

Posted Jun 6, 2019 17:21 UTC (Thu) by gfernandes (subscriber, #119910)
In reply to: Firefox adds tracking protection by default by gfernandes
Parent article: Firefox adds tracking protection by default

Even more specifically, **online** ad revenue powered by _tracking_ users, is going to be a *portion* of *total advertising* revenue.

Probably brings it down to an almost insignificant contributor to the global scheme of things at the WSJ.

Ergo, I'd find it very hard to believe the WSJ actually need to track anyone at all.

Firefox adds tracking protection by default

Posted Jun 6, 2019 19:06 UTC (Thu) by excors (subscriber, #95769) [Link] (1 responses)

I don't think anyone was making a point about the WSJ - you're the only person who has mentioned it. There are plenty of other news sites that don't have a paper version and that don't do subscriptions, so pretty much 100% of their revenue must come from online advertising (where else would they be getting any money from?). Larger sites can work directly with advertisers to do ad campaigns or sponsored content etc, which are less dependent on tracking-based personalisation (and more dependent on disguising the ads as real content), but smaller sites can't afford that and I'm not aware of any good alternative to relying on automated third-party ad networks. So for many companies it can be most of their total revenue.

Firefox adds tracking protection by default

Posted Jun 8, 2019 10:43 UTC (Sat) by gfernandes (subscriber, #119910) [Link]

I think the original post (k8to) did exactly that - made a point about how some commercial sites could deliver ads without tracking, but choose to track you as well.