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A trademark battle in the Arduino community

A trademark battle in the Arduino community

Posted Mar 28, 2015 23:33 UTC (Sat) by giraffedata (guest, #1954)
Parent article: A trademark battle in the Arduino community

I'm confused. The article talks about how open the hardware is, but then goes into the various ways these two companies think they control who manufactures it, with one even paying royalties for something to the other. Is the entire dispute just over who can call his product "Arduino" or is it something more?


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A trademark battle in the Arduino community

Posted Apr 7, 2015 17:43 UTC (Tue) by raven667 (subscriber, #5198) [Link] (1 responses)

> Is the entire dispute just over who can call his product "Arduino" or is it something more?

Looks that way, that's the essence of a trademark dispute, Arduino LLC owns the trademark for what is called an Arduino. Smart Products SRL might have close ties to Arduino LLC and the hardware openness allows them to sell under their own name if they wish but they aren't Arduino LLC and they shouldn't pretend that they are by squatting on related domains and changing their name to be confusingly similar.

It's really not any different than if Sony contracted with some East Asian manufacturing house to make TVs or something and the contract factory tried to change their name to Sony and sell new devices as if they were Sony.

A trademark battle in the Arduino community

Posted Apr 7, 2015 18:06 UTC (Tue) by jspaleta (subscriber, #50639) [Link]

History will mark this as the moment that maker culture became a full fledged market opportunity where brand recognition has real monetary value.


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