I also posted an alternate option:

Posted Apr 4, 2013 14:45 UTC (Thu) by pjones (subscriber, #31722)
Parent article: [PATCH] Don't use shell quoting characters in release name.

Date: Tue, 19 Mar 2013 13:50:39 -0400
From: Peter Jones <pjones-AT-redhat.com>
To: Peter Robinson <pbrobinson-AT-gmail.com>
Cc: devel-AT-lists.fedoraproject.org, Peter Jones <pjones-AT-redhat.com>
Message-Id: <1363715439-4715-1-git-send-email-pjones@redhat.com>
Subject: [PATCH] Why not Zoidberg?

This fixes all of our problems with punctuation and unicode.  It may
introduce other problems.
---
 fedora-release.spec | 2 +-
 1 file changed, 1 insertion(+), 1 deletion(-)

diff --git a/fedora-release.spec b/fedora-release.spec
index 0791715..43eed3e 100644
--- a/fedora-release.spec
+++ b/fedora-release.spec
@@ -1,4 +1,4 @@
-%define release_name Schrödinger’s Cat
+%define release_name Zoidberg
 %define dist_version 19

 Summary:       Fedora release files
--
1.8.1.4