Trademarks and their limits
Trademarks and their limits
Posted Feb 7, 2013 19:42 UTC (Thu) by rcweir (guest, #48888)In reply to: Trademarks and their limits by louie
Parent article: Trademarks and their limits
Instead, look at the trademark use that is involved in their paid ad placement on Google, or Bing, or spam in Facebook, Google+ and Twitter. Without this, they have no easy way to lure users to their site. That trademark use is less innocent.
These entry points are easier to deal with, since, for example, Google will remove certain kinds of ads based on complaints from trademark owners. Bing has similar options. I suspect Twitter, Facebook, etc., do as well.
So having ownership of a trademark has value even if you never are in court, since ownership permits you to make these kinds of complaints. Malware sitting off on the web someplace is far less of a concern if it is not the first hit when you search for a popular open source package.
Posted Feb 7, 2013 19:46 UTC (Thu)
by louie (guest, #3285)
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Posted Feb 14, 2013 6:11 UTC (Thu)
by Mook (subscriber, #71173)
[Link]
Trademarks and their limits
To echo the costs of enforcing names through search engines:
Apparently jb of VLC spends three hours a week taking care of that for VLC. I assume it's probably more for him due to the high profile of the project, but still...
Trademarks and their limits