The Ada Initiative takes a different approach

Yes, it can make men uncomfortable. The solution here is not to say 'bugger off, you lot, the people here who are making you uncomfortable have right of way, oh, and if they come into your *own* project and do the same there, you can sod off then too'. It's to *stop* these people doing things that make people feel uncomfortable. It's not as if locker-room talk is technically necessary or even mildly beneficial to the project, and it's not as if avoiding locker-room talk is going to freeze the social atmosphere into a hell of formality, either. It's just going to make it a more pleasant environment for everyone who isn't a boor.