Driving Technical Change--New from Pragmatic Bookshelf

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Driving Technical Change--New from Pragmatic Bookshelf
Why People On Your Team Don't Act On Good Ideas, and How to Convince Them They Should

Raleigh, NC--If you work with people, and want them to accept your ideas, you need this book.

Finding cool languages, tools, or development techniques is easy--new ones are popping up every
day. Convincing co-workers to adopt them is the hard part. The problem is political, and in
political fights, logic doesn't win for logic's sake. Hard evidence of a superior solution is not
enough. But that reality can be tough for programmers to overcome.

In "Driving Technical Change: Why People on Your Team Don't Act on Good Ideas, and How to Convince
Them They Should" (Pragmatic Bookshelf, $32.95), Adobe software evangelist Terrence Ryan breaks
down the patterns and types of resistance technologists face in many organizations.

You'll get a rich understanding of what blocks users from accepting your solutions. From that,
you'll see techniques for dismantling their objections--without becoming some kind of technocratic
Machiavelli.

You'll learn all about peoples' "resistance patterns." There's a pattern for each type of person
resisting your technology, from The Uninformed to The Herd, The Cynic, The Burned, The Time
Crunched, The Boss, and The Irrational. From there you'll discover battle-tested techniques for
overcoming users' objections, and strategies that put it all together: the patterns of resistance
and the techniques for winning buy-in.

In the end, change is a two-way street. In order to get your co-workers to stretch their technical
skills, you'll have to stretch your soft skills. This book will help you make that stretch without
compromising your resistance to playing politics. You can overcome resistance (however illogical)
in a logical way.

For a review copy or more information please email pragprogpr@oreilly.com. Please include your
delivery address and contact information.

About the Author
Terrence Ryan currently works as an Evangelist for Adobe Systems. He focuses on the promotion of
ColdFusion, Flash, Flex and AIR. As an evangelist his job is to encourage people to try new tools
and techniques. Before that, he spent ten years in higher education overseeing the work of a team
of developers, running code reviews, pushing standards, and trying to convince co-workers to come
around to new tools and techniques.

Additional Resources
For more information about the book, including: code, errata, discussions, full table of contents,
excerpts from the book and more, see the catalog page for "Driving Technical Change":
http://post.oreilly.com/rd/9z1zuhahud82cjd75816mupndv13bm...

Driving Technical Change
Publisher: Pragmatic Bookshelf
By Terrence Ryan
Print ISBN: 9781934356609
Pages: 200
Print Price: $32.95
order@oreilly.com
1-800-998-9938
1-707-827-7000

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