Michael Meeks talks about LibreOffice and the Document Foundation

The concerns for naming the product are legitimate and need due attention. We all acknowledge the ambition to include in the name statements about our values and the product's utility. I get the international view of using "libre" to declare the product's inherent freedom. But, it will be a steep hill to climb in the English speaking world. The meaning is hidden and phonetically challenging for Anglophiles. Can we get radical with our suggestions as long as they keep an eye on the communication objective with a name? Can we consider names like FreedomWorks or FreedomTools or FreedomDesk? Just because Microsoft successfully branded a suite of productivity tools under the office moniker doesn't mean we are locked into the same constraints. Long term success of the product will in part depend on the branding. Mozilla was very astute with picking the name Firefox rather trying to think of some name derivative of Netscape Communicator or Internet Explorer. LibreOffice may be intuitive with the French and Portuguese speaking masses, but among the Anglophiles, discovery of the product's virtues will probably have to come despite the name.