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How the Hold Up Problem Explains the Flash Wars (GigaOM)

GigaOM looks at one aspect of software freedom while never using that term; instead, the article is, on its face, about economics and Flash. "The hold up problem is particularly severe in the IT sector. Building an Internet company on a foundation consisting of proprietary software owned by others is akin to building a house without owning the land under it. When software is sold in binary form, the buyer is subject to hold up by the vendor; if the software needs to be changed in the future, such changes can only be done with the cooperation of the original vendor at the price that the original vendor demands. By relying on open source, a company can invest in developing its product without fear of being held up down the road. Therefore, open source is an economically powerful solution to the hold up problem."

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How the Hold Up Problem Explains the Flash Wars (GigaOM)

Posted Aug 9, 2010 2:15 UTC (Mon) by Trelane (subscriber, #56877) [Link] (16 responses)

<blockquote>If software written for the iPad makes use of Flash, Apple’s ability to profit from its investments would require future cooperation of Adobe.</blockquote>

This statement lacks justification. Particularly when the context is locking down the iPad/iPhone development environment to only Apple-blessed languages and frameworks, which is at least half of the core discussion. (The anti-flash on the web side is fine, but the discussion is both about flash the plugin as well as flash the development environment).

Beep... beep... beep... bullshit detected.

Posted Aug 9, 2010 5:32 UTC (Mon) by khim (subscriber, #9252) [Link] (4 responses)

This statement lacks justification.

Huh? What are you talking about? You have read what Steve Jobs wrote about flash, right? If the words "we cannot be at the mercy of a third party deciding if and when they will make our enhancements available to our developers" is not "justification" your seek, then what is?

Apple's Flash Jihad is all about control. It's not about battery life or anything else: it's about Apple's ability to fully control everything (think about it: even in cite about you see "our developer" - like "our slaves"). Flash of course is incompatible with this approach since it's controlled by different entity.

Beep... beep... beep... bullshit detected.

Posted Aug 9, 2010 5:39 UTC (Mon) by tzafrir (subscriber, #11501) [Link] (1 responses)

So they should have no problem allowing programs in Python or Mono, right?

Beep... beep... beep... bullshit detected.

Posted Aug 9, 2010 6:09 UTC (Mon) by gmaxwell (guest, #30048) [Link]

This would be incompatible with "Apple's ability to fully control everything".

Beep... beep... beep... bullshit detected.

Posted Aug 10, 2010 0:29 UTC (Tue) by Trelane (subscriber, #56877) [Link]

You could try and be polite. The "beep ... beep" crap jumps immediately into being an asshole, and you really don't have to do that right off the bat.

Beep... beep... beep... bullshit detected.

Posted Aug 10, 2010 8:57 UTC (Tue) by dgm (subscriber, #49227) [Link]

Apple does not seek control 'per se'. What Apple wants is to sell expensive stuff, and to grow it's brand as to keep selling more expensive stuff. To that end, Jobs has decided that allowing ported software into the iPhone is bad for them. The applications you run on an iPhone or iPad are its main feature. They want them to be unique and distinctive. And not available anywhere else, if possible. You want to run the same trendy toys that the CEO does? You have to buy Apple hardware.

How the Hold Up Problem Explains the Flash Wars (GigaOM)

Posted Aug 9, 2010 5:39 UTC (Mon) by gmaxwell (guest, #30048) [Link] (3 responses)

It does only when you take it out of the context that provided the justification.
[...]the party with ownership of a key resource may gain the ability to “hold up” its partner, demanding an unreasonably high price.
Flash is a proprietary software development platform and products built on Flash are at risk of hold ups.

Permitting flash would provide Adobe valuable leverage against Apple. — "We won't give you this feature unless you do X", "We won't release a new version for your platform unless you pay Y", "Highest performance to the phone maker with the highest bid!", etc.

Open but still non-apple tools don't present the same problems. Instead we could argue that allowing them would disrupt Apple's ability to "hold-up" their own customers and partners— with obvious potentially negative effects on Apple's future income. The article doesn't go into that point since the focus is on on Flash but it can be understood within the same framework.

How the Hold Up Problem Explains the Flash Wars (GigaOM)

Posted Aug 9, 2010 12:28 UTC (Mon) by Karellen (subscriber, #67644) [Link]

"We won't give you this feature unless you do X", "We won't release a new version for your platform unless you pay Y", "Highest performance to the phone maker with the highest bid!", etc.
It's not just that. Although Flash is gratis, Adobe is still the only entity allowed to distribute it, or authorize others to do so. Adobe could theoretically pull the current version of Flash player, and no-one would be legally allowed to distribute copies of Flash, either as a download for existing devices, or on new devices, even if the current installer was still "in the wild". And given the lack of alternate implementations, if you had relied on Flash in any way, you'd be completely stuffed with no recourse.

How the Hold Up Problem Explains the Flash Wars (GigaOM)

Posted Aug 9, 2010 20:57 UTC (Mon) by brouhaha (subscriber, #1698) [Link] (1 responses)

Apple "permits" Flash on the Mac, and yet somehow Adobe doesn't seem to have any "valuable leverage against Apple" there. I fail to see how Apple permitting Flash on the iPhone/iPad would give Adobe any leverage either.

It's not about leverage, it's about Apple trying to ensure that there is no way for executable content any fancier than can be done in HTML and Javascript to get into the phone without Apple getting a 30% cut. If Apple allowed Flash on the phone, executable content could leak in from other places, rather than just the App Store.

How the Hold Up Problem Explains the Flash Wars (GigaOM)

Posted Aug 9, 2010 23:02 UTC (Mon) by gmaxwell (guest, #30048) [Link]

I'm interested in knowing how you know that Adobe doesn't have "valuable leverage against Apple" on the Mac desktop.

How the Hold Up Problem Explains the Flash Wars (GigaOM)

Posted Aug 9, 2010 6:23 UTC (Mon) by dlang (guest, #313) [Link] (6 responses)

it especially lacks justification when they aren't talking about apps developed by Apple, but instead apps developed by third parties.

has any other computer manufacturer ever taken the position that it was illegal to run apps on their OS unlees they were developed exclusively with their tools?

the fact that they have rejected apps because the initial development language was not one they approved of (even though the program was converted into the apple approved language before being compiled) is a new low.

Game consoles

Posted Aug 9, 2010 13:57 UTC (Mon) by dwheeler (guest, #1216) [Link] (5 responses)

I believe some game console makers have imposed exactly such conditions.

Game consoles

Posted Aug 9, 2010 17:12 UTC (Mon) by dlang (guest, #313) [Link] (4 responses)

the game console makers are so far out on the extreeme about control that it's sickening.

the fact that they claim the right to prevent you from modifying the hardware that you have purchased, and to prosecute anyone who makes modification kits available to people is so far beyond reasonable that I don't know how to describe it.

Game consoles

Posted Aug 9, 2010 17:29 UTC (Mon) by jspaleta (subscriber, #50639) [Link] (3 responses)

Once they move away from selling consoles to renting them as a small part of a more expensive service subscription fee, the dissonance between ownership and control goes away. If the console makers can convince you to rent the consoles as part of a broader game delivery/subscription service model then you won't have to concern yourself with ownership of any physical device.

We aren't that far away from this sort of thing happening. Cable and sat-tv subscribers already deal with this sort of equipment rental situation to get service. As game consoles as a market morph into a game subscription revenue model more firmly, the retail sales of the equipment will become less important.

-jef

Game consoles

Posted Aug 9, 2010 17:39 UTC (Mon) by dlang (guest, #313) [Link] (2 responses)

this depends on how the structure the 'rental'

I believe that the courts have ruled that 'rental' agreements that are structured like a purchase are in effect a purchase, so console rental agreements would have to not have large up-front fees that are comparable to purchasing the device.

satellite and cable services only do rentals on the cheap, basic boxes, for any of the more advanced boxes (the DVR ones) they require the use to purchase the hardware.

but in any case, the point is that the example of console makers is not a good one to hold up. it does make Apple not the first vendor around to do this sort of thing (and come to think of it, TI is taking a similar position towards their programmable calculators).

But it does put them in a very small segment of the market, and the only ones doing this for something sold as a general purpose device.

Game consoles

Posted Aug 9, 2010 20:29 UTC (Mon) by foom (subscriber, #14868) [Link] (1 responses)

> satellite and cable services only do rentals on the cheap, basic boxes, for any of the more advanced boxes (the DVR ones) they require the use to purchase the hardware.

Not true in the USA for cable service. It's essentially *impossible* to buy a cable box of any kind, DVR or otherwise, with the notable exception of the TiVO. All others are only available for monthly rental from the CableCo.

Game consoles

Posted Aug 9, 2010 20:33 UTC (Mon) by dlang (guest, #313) [Link]

there is a lot of equipment that you can plug a cable-card into and eliminate the rented cable box (for cable companies that use the traditional coax to deliver the signal at least)


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