Location as Platform at Where 2.0

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***For Immediate Release***

Contact:

Maureen Jennings
707.827.7083
maureen@oreilly.com

Location as Platform
O'Reilly Where 2.0 Conference Puts Location to Work

Sebastopol, CA, April 27, 2010-The sixth annual O'Reilly Where 2.0 Conference,
http://post.oreilly.com/rd/9z1zdmc4o2ljlp7effuvmhs0o9jd29...,  showed a capacity crowd
how to build on location as a platform March 30-April 1, 2010 at the San Jose Marriot in San Jose,
CA. The sold-out event attracted the leaders and grassroots developers of the burgeoning location
technology field to three full days of putting location to work.

The Where 2.0 program navigated along the three tracks of mobile innovations, mapping for
consumers, and local opportunities and models. Participants explored topics such as the map as an
information ecology, the new meaning of mapping, government's role as a clearinghouse for data,
open source mapping, local data, local search, augmented reality, location sharing, mobile cloud,
game mechanics, and web vs. native apps.

Featured speakers included Blaise Aguera y Arcas (Microsoft), Michael Arrington (Techcrunch),
Dennis Crowley (Foursquare), Jack Dangermond (ESRI), Deborah Estrin (UCLA), John Hanke and Michael
Jones (Google), Keith Lee (MyTown), Kati London (Area/Code), Tim O'Reilly (O'Reilly Media), Jeremy
Stoppelman (Yelp), Danny Sullivan (Search Engine Land), Chris Vein (City of San Francisco), and
Josh Williams (Gowalla).

Where 2.0 provided the place for breaking news about location, as SimpleGeo announced the
availability of a data storage service, an iTunes-like data marketplace, and an API to developers.
Placecast opened Match API; Gowalla announced partnerships with Chipotle, Twitterific, New Jersey
Nets, and Adobe; Skyhook introduced Local Fave; C3 showed high resolution city models; SimpleGeo
partnered with deCarta; and Geomena unveiled an API.

Sponsors of Where 2010 included ESRI, NAVTEQ Network for Developers, Veriplace, AT&T Interactive,
DigitalGlobe, Google, Yahoo! Developer Network, ZoomAtlas, Digital Map Products, Microsoft
Research, and Pitney Bowes Business Insight.

Sponsors also chose Where 2.0 as the place to release their news. NAVTEQ announced the North
America winner for the Global LBS Challenge; Bing Maps introduced new apps; WaveMarket announced
the 2010 Veriplace developer contest and launched its LocationNation developer community; Digital
Map Products extended their spatial development platform with dynamic heat mapping capability;
Quova and SimpleGeo formed a team to make high quality IP geolocation data available in the cloud;
DigitalGlobe surpassed one billion square kilometers of earth imagery; and Yahoo introduced
Concordance.

For complete information on O'Reilly Where 2.0 2010, including keynote videos, speaker presentation
files, photos, and media, see:
http://post.oreilly.com/rd/9z1zaf8tovdrojumejt6716mlbvjpe...

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