See, NOW it makes sense...

What I *did* say was that if you move away from the Qualcomm-based platform, you are going to be investing a *lot* more into the driver and architecture bring-up. But that could very well be a way of differentiating yourself in the market. It's a cost/benefit analysis and it appears that ebook reader makers have decided that over the long run they will make more money than it cost to port Android to a new architecture.

But the fact that almost all the phones running Android are doing so on Qualcomm 7k or 8k chipsets shows that most *phone* companies appear to be maximizing their investment by leveraging the work that Google has already done. Phone product cycles are also a lot faster than ebook reader product cycles, and phones have a lot more hardware in them (which requires more/different drivers) than ebook readers.

And just because Qualcomm comes out with a new platform doesn't mean your investment is worthless. Often new iterations of a chipset will contain only tweaks of the older hardware; they rarely rearchitect the entire system because that simply trashes all the money you've invested in the software so far. Which isn't smart.

For example, Android on the MSM8k can use mostly the same radio drivers (qmi), shared memory drivers (smd), network device (rmnet), etc that the MSM7k used. The GPU probably required a significantly modified driver, but at least you didn't have to rewrite *all* the drivers just to move from MSM7K -> MSM8K.