O'Reilly Tools of Change for Publishing Conference opens registration

For more information contact:

Maureen Jennings
maureen@oreilly.com
707.827.7083

O'Reilly Tools of Change for Publishing Conference Opens Registration 
Program Will Explore What Digital Publishing Means Today 

Sebastopol, CA, October 28 -- Registration has opened for the O'Reilly
Tools of Change for Publishing Conference, taking place February 9-11,
2009, at the Marriot Marquis Times Square in New York City. Program Chair
Andrew Savikas and co-Chair Mac Slocum have announced the program, which
investigates the emerging trends in digital publishing through keynotes,
sessions, tutorials, panels, and other events designed to surpass the high
expectations inspired by the sold-out TOC 2008. 

The third annual TOC Conference will decipher the tools of change for the
industry and help cut through the hype in order to reach a more profitable
future in publishing. From authoring, editing, and layout to distribution
and consumption, new technologies will continue to change all aspects of
publishing. TOC 2009 will focus on industry-wide strategic issues, like
the changing retail and supply-chain landscape. In addition to examining
"long-view" trends, the conference will also supply practical tales from
pioneers already experimenting and innovating on the digital frontier of
paid content.

TOC will bring together those passionate about the future of publishing in
a digital age, including book publishers of all kinds, senior editors,
marketing managers, production managers, digital content managers,
publishing consultants, authors, agents, business managers, librarians,
technologists, information suppliers, academics, and those in the business
of book supplies. 

New speakers join the line-up daily, but the confirmed program includes:

Keynote speakers:

-- Laurel Touby, founder and CEO of MediaBistro
-- Jeff Jarvis, blogger and author of What Would Google Do?
-- Nick Bilton, New York Times R&D Lab
-- Chris Baty, creator of National Novel Writing Month (NaNoWriMo)
-- Jason Epstein, chairman, OnDemand Books

Other sessions include:

--"What Does the Future Look Like for Book Publishers?" by Sara Lloyd of
Pan Macmillan

--"The Rise of eBooks" by Mark Coker of Smashwords, Inc., David Rothman of
TeleRead.org, Joe Wikert of O'Reilly Media, Russell Wilcox of E Ink, and
author April L. Hamilton

--"Smart Women Read eBooks" by Kassia Krozser of Booksquare.com

--"Youth and Creativity: Emerging Trends in Self-Expression and
Publishing" by Julie Baher of Adobe and Bill Westerman of Create with
Context

--"eBooks: How Soon Is Now?" by Peter Balis of John Wiley and Sons

--"If at First You Don't Succeed: Using Agile to Relaunch XML at Cengage
Learning" by Greg Shepherd of Cengage Learning

--"Lessons from a Book's Simultaneous Publication in Print and on the Web"
by Stephen Smith of Crossway Books

--"The Long Tail Needs Community" by Gavin Bell of Nature

--"What Happens When Anyone Can Edit Your Book, Online?" by John
Broughton, author of O'Reilly's Wikipedia: The Missing Manual 

--"Speaking the Same Language: Universal Technology Standards in
Publishing and Bookselling" by Lila Bailey of Wilson Sonsini Goodrich &
Rosati, Otis Chandler of Goodreads.com, Aaron Miller of BookGlutton.com,
Kevin Smokler of Booktour.com, and Tim Spalding of LibraryThing

--"Making an Impact with Travel Content--in Print, Online, and Mobile" by
Ensley Eikenberg of Frommer's

--"Where Do You Go with 40,000 Readers?: A Study in Online Community
Building" by Ron Hogan of Beatrice.com, Patrick Nielsen Hayden of Tor
Books, and author John Scalzi

--"Crafting a Digital Road Map: One Publisher's Path to Success" by
Adrienne Kinney and Andrew Malkin of Rodale

--"If Shakespeare Had a Hard Drive: The Challenge of the Born-Digital
Belletrist" by Matthew G. Kirschenbaum of the University of Maryland 

--"Building Old World Publishing Values into New World Automated
Workflows" by Phil Zuckerman of Applewood Books

Sponsoring companies for TOC 2009 include Adobe, codeMantra, Connotate,
Malloy, Mark Logic, and The Media Services Group, Ltd.

TOC 2008 brought together representatives from companies and organizations
like: Simon & Schuster, Random House, American Booksellers Association,
Amazon.com, Appingo, Author Solutions, Inc., Barnes & Noble.com,
BookSquare, Bowker, Chronicle Books, Cold Fusion Entertainment, Connotate,
Copyright Clearance Center, Disney Publishing Worldwide, Doubleday,
Fodor's Travel, Follett Digital Resources, Getty Publications, Good
Company Communications, HarperCollins Publishers, Hachette Book Group USA,
Harvard Business School Publishing, CQ Press, F+W Publications, Hewlett
Packard, Houghton Mifflin Harcourt, IEEE, Ingram Digital Group, Library
Journal, LibreDigital, Lightning Source, Inc., Lulu, Loyola Press, Mark
Logic, Microsoft, Microsoft Press, Oxford University Press, Peachpit
Press, Penguin Group, Princeton University Press, Publishers Weekly,
Really Strategies, Inc., Safari Books Online, SAS Institute, Inc., Simon &
Schuster, Sony, The Media Services Group, and Zondervan.

Early registration, which offers a savings of $200, will end December 18,
2009. 

For more information on the TOC Conference, visit:
http://toccon.com

For the latest from TOC on publishing innovation, visit the blog at:
http://toc.oreilly.com 

If you have ideas about areas you'd like to see included at the
conference, send a note to: toc-idea@oreilly.com

If you'd like to stay up to date on information relating to TOC, sign up
for the conference newsletter (login required) at:
http://www.oreillynet.com/cs/nl/home#conferences

For articles, blogs, photos, and other coverage of last year's event, go
to:
http://en.oreilly.com/toc2009/public/content/news-coverage

To view video clips from TOC 2008, visit:
http://toccon.blip.tv

For speaker presentation slides from last year's TOC, visit:
http://en.oreilly.com/toc2008/public/schedule/proceedings

To read Tim O'Reilly's take on the future, go to the O'Reilly Radar at:
http://radar.oreilly.com

For information about sponsorship and exhibit opportunities at TOC 2009,
contact Sharon Cordesse at 707.827.7065 or scordesse@oreilly.com

If you would like to discuss forming a media or promotional partnership
with O'Reilly for an upcoming event, contact mediapartners@oreilly.com

About Andrew Savikas
Andrew Savikas is the Director of Publishing Technology at O'Reilly Media,
and is the General Manager of O'Reilly's Tools of Change for Publishing
division, which spreads the knowledge of publishing innovators in person,
online, and in print.  In addition to serving as Program Chair the TOC
Conference, Andrew has led several Publishing Technology initiatives at
O'Reilly recently helping to plan O'Reilly's ebook and digital publishing
strategy.. He is a frequent speaker at publishing and content management
conferences, a regular contributor to the O'Reilly Radar blog, and the
author of "Word Hacks: Tips & Tools for Taming your Text". Andrew has an
MBA from Northeastern University in Boston and a B.S. in Media Studies
from the University of Illinois.

About Mac Slocum
Mac Slocum is the Managing Editor of O'Reilly's Tools of Change for
Publishing and co-Chair of the TOC Conference. He frequently writes about
the intersection of publishing, technology and the digital transition on
the TOC blog. Mac has an M.A. in journalism from Emerson College and a
B.A. in journalism from the University of Richmond.

More O'Reilly Conferences:

--Web 2.0 Summit in San Francisco November 5-7, 2008, co-produced with
TechWeb
-- StartWithXML: Why & How in New York, January 13, 2009, co-produced with
the IdeaLogical Company
--O'Reilly Money:Tech Conference in New York City February 4-6, 2009
--O'Reilly Tools of Change for Publishing Conference in New York City
February 9-11, 2009
--O'Reilly Emerging Technology Conference in San Jose, CA, March 9-12,
2009
--Web 2.0 Expo San Francisco in San Francisco March 31-April 3, 2009,
co-produced with TechWeb
--MySQL Conference & Expo in Santa Clara, CA, April 20-23, 2009,
co-presented by O'Reilly Media and MySQL
--Where 2.0 Conference in San Jose, CA, May 19-21, 2009
--The O'Reilly Found Conference in Burlingame, CA, June 9-11, 2009  
--Velocity in San Jose, CA, June 22-24, 2009
--OSCON in San Jose, CA, July 20-24, 2009

For a conference overview, visit:
http://conferences.oreilly.com

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