FBML Essentials--New from O'Reilly

For Immediate Release
For more information, a review copy, cover art, or interview with the
author, contact: 
Mary Rotman (707) 827-7119 or maryr@oreilly.com

FBML Essentials--New from O'Reilly
Learning the Fundamentals of the Facebook Markup Language

Sebastopol, CA--Since 2007, applications have dominated the Facebook
domain. From games to blogs to photos and everything in between, there are
applications for just about every event or circumstance imaginable. But if
you happen to find a niche that's missing, how do you go about building
your own application? With "FBML Essentials" (O'Reilly, $29.99) you'll
learn how to build it quickly using the Facebook Markup Language (FBML)
and other easy-to-use tools in the site's framework. If you can develop a
website with HTML, writing a Facebook application with the help of this
book will be a breeze. 

Of course, Facebook is not just another website. Any applications you
write for it will have a potential audience of 16 million dedicated users.
It's not just another social networking site, either. Under the surface,
Facebook is pretty sophisticated, with a development toolkit that includes
it's own modified version of HTML--FBML--to customize the look and feel of
your Facebook applications. 

According to author Jesse Stay, this book is essential for anyone who
wants to be a part of Facebook's future. "FBML is only the beginning of
your adventure in Facebook Development. Reviewing and knowing what tags
are available will help save you time as you develop on Facebook, as well
as headaches as new design changes emerge. This book will be extremely
helpful in achieving that knowledge you need to get started."

With "FBML Essentials," you'll not only learn how to get started, you will
also get a complete reference on every FBML tag Facebook has ever written,
with examples of how each tag works and advice on the best ways to use
these tags in your code. This reference will provide the information you
need as you delve into the world of Facebook application development. As
Stay says, "Having a reference [you] can quickly turn to, with tested
examples and pictures, should be helpful for any developer trying to learn
the essentials of FBML and the Facebook platform."

In this book, you will find:

- A walkthrough of a sample Facebook application
- Design rules for using images, CSS, JavaScript, and forms
- Specific chapters on tags--authorization tags, logic tags, user/group
tags, profile-specific tags, and more
- Messaging and alerts using FBML
- How to create forms with FBML
- Facebook navigation tips
- Information regarding notifications and requests
- Dynamic FBML attributes, including MockAJAX
- How to test your FBML code
- An introduction to FBJS, Facebook's version of JavaScript

If you want to try your hand at writing a Facebook application, you'll
have a willing audience, an easy-to-use toolkit, and the perfect guide to
get you started. "FBML Essentials" will help you take your idea from
conception to working application in no time.

About the Author
Jesse Stay, The "Social" Geek, runs his own Social Media consulting and
development business called Stay N' Alive Productions, LLC, and has
consulted for some of the top 100 applications on Facebook. Within just 2
months, he successfully sold his first Facebook application that he wrote
in just a week. He is also the author of "I'm on Facebook -- Now
What???,"a book targeted towards helping individuals and business owners
better manage their lives through Facebook. You can follow him on his
blog, http://staynalive.com.

For more information about the book, including table of contents, index,
author bio, and samples, see:
http://oreilly.com/catalog/9780596519186/

FBML Essentials
Jesse Stay
ISBN: 9780596519186, $29.99 US
order@oreilly.com
1-800-998-9938
1-707-827-7000
http://www.oreilly.com
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Sebastopol, CA 95472

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