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Marketing Fedora

February 20, 2008

This article was contributed by Jonathan Roberts

It is an exciting time for free software as massive strides forward have been made in increasing both market share and mind share within the less technically orientated circles of society. Ubuntu is now available pre-installed on Dell systems, SUSE on Lenovo systems, the Xandros based eeePC has sold millions already and the One Laptop Per Child project has gone into mass production. Stephen Fry, the popular British actor, is even pledging his support in national newspapers. Taking advantage of this momentum and using it to help extend existing communities is going to be vital for any free software project, and with this in mind Fedora is seeking to set itself on solid ground with a revitalised marketing effort which hopes to both define Fedora's position in the world and find new ways of growing its user and contributor base.

Recently the first tentative steps have been made along this path with the revitalising of Fedora's community marketing team. In Fedora talk there is now an official Special Interest Group (SIG). Following on from a session at the recent Fedora Users' and Developers' Conference the SIG is gaining a lot of momentum, with input from Red Hat's professional marketing team pouring in. This help is being provided on top of their Red Hat duties, and so their involvement is exactly the same as that of any other community members. So far their contributions have largely been aiding the creation of a long term marketing plan for Fedora, which will help to provide a more consistent message across Fedora's many outlets. This means that not only will Fedora's community Ambassadors be better briefed on what the key promotional aspects of Fedora are, but they'll have a better understanding of the best methods to achieve this and more support in terms of marketing collateral. The same benefits will also apply to Fedora's online marketing efforts, including their Developer Interviews and Release Overviews.

Creating this plan still depends on overcoming a number of challenges. Foremost amongst these is understanding exactly what Fedora is, and what its target audience is. Recently Fedora has gone from being a simple distribution, to the upstream for an increasing number of projects. Thanks to its open build tools and custom re-spinning applications there are a growing number of custom spins, and other projects such as the Creative Commons LiveContent CDs and DVDs, as well as offerings from the Fedora Unity Project. Graphical tools such as Revisor have made re-spinning easy. Other Fedora derivatives, notably Red Hat Enterprise Linux and the OLPC, don't rely on the custom re-spinning applications, but do rely on Fedora source code to build their distributions.

To accompany this, and widening Fedora's mission even further is the newly launched beta of a service called Fedora TV. Its goals are to encourage the use and development of free media formats such as OGG Vorbis/Theora, PNGs and SVGs, as well as encouraging the continued development of the free software tools to create media in these formats.

This is not to say that Fedora is no longer focused on its core purpose of providing a distribution which showcases the latest and greatest free software has to offer. Fedora 9 (Sulphur) Alpha was released recently and a quick glance at its release notes shows a lot of interesting new features appearing. Along with the usual bundle of software updates, including KDE 4 and GNOME 2.21.4, a lot of attention has been given to Anaconda, Fedora's system installer. In particular Anaconda now has the ability to resize partitions as well as create and install the system on encrypted partitions. Also exciting is the inclusion of FreeIPA, a system which "... combines the power of the Fedora Directory Server with FreeRADIUS, MIT Kerberos, NTP and DNS to provide an easy, out of the box solution" for managing various auditing, identity and policy processes. If the events following Fedora 8's release are anything to go by, we can expect to see many of these features appearing in other distributions during the autumn 2008 and spring 2009 release cycles.

Also a significant challenge for the Fedora Marketing SIG is not just defining what Fedora is, but persuading people that they want to be a part of it. In the short term this means promoting the large amount of work that Fedora does upstream and making it as easy as possible for people to get involved by lowering their barriers to entry. In the long term this means, as Paul Frields, Fedora's new project leader, recently commented, overcoming the "... decline of volunteerism in the USA overall ..."

Of course, talk and good intentions are wonderful, but without practical results are meaningless. To this end the Fedora Marketing SIG is already beginning to pick up speed. Concrete, long term plans are being laid with the aid of Red Hat's professionals; and in the short term Fedora seems to be cropping up in popular news sites more often than it has done for quite a while. Fedora developers are gaining increased recognition for the work that they put in, which often shows up in other distributions. With the release of Fedora 9 (Sulphur) Alpha, and the increased attention that this received in comparison to previous early development releases, as well as an already impressive set of new features, the future seems bright.

Comments (2 posted)

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Distribution News

Debian GNU/Linux

Bits from the Debian Eee PC team

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Fedora

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SUSE Linux and openSUSE

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Now that Ubuntu 8.04 LTS (Hardy Heron) is now past feature freeze, it's time to look forward to the next Ubuntu release. "And so I'd like to introduce you to the Intrepid Ibex, the release which is planned for October 2008, and which is likely to have the version number 8.10. During the 8.10 cycle we will be venturing into interesting new territory, and we'll need the rugged adventurousness of a mountain goat to navigate tricky terrain. Our desktop offering will once again be a focal point as we re-engineer the user interaction model so that Ubuntu works as well on a high-end workstation as it does on a feisty little subnotebook. We'll also be reaching new peaks of performance - aiming to make the mobile desktop as productive as possible."

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Other distributions

Distribution Newsletters

Fedora Weekly News Issue 120

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Gentoo Monthly Newsletter #2

The Gentoo Monthly Newsletter for February 18, 2008 looks at GMN feedback and improvements, Gentoo Trustee Elections, kernel security exploits: upgrade ASAP, KDE 4.0.1 in the tree, Council Meeting Summary, and several other topics.

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OpenSUSE Weekly News/10

The OpenSUSE Weekly News for the week starting February 11, 2008 covers SUSE Hack Week Innovations, FOSDEM 2008 - This Weekend, In Tips and Tricks: How to Enable 3rd-party Upgrades, and much more.

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Ubuntu Weekly Newsletter #78

The Ubuntu Weekly Newsletter for February 16, 2008 covers Developer Week, MOTU Freeze Team, Hardy Alpha 5, Hug Day, PulseAudio, and much more.

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DistroWatch Weekly, Issue 240

The DistroWatch Weekly for February 18, 2008 is out. "Do you trust your distribution? Does it have what it takes to provide you with important and timely updates? The issue of operating system and applications security in the era of millions of interconnected multi-user computing systems is more important than ever. In this week's issue we investigate how different Linux distributions handled the much-publicised vmsplice() privilege escalation exploit announced last week. In the news section, the Fedora developer community offers more desktop options to their users, VectorLinux announces a fast, light edition designed for old hardware, and ex-Linspire's Kevin Carmony goes doom and gloom on the CNR.com software installation service. Looking ahead, this week is likely to deliver further opportunities for heavy distro testing with the upcoming arrival of the fifth alpha of Ubuntu 8.04 and the first release candidate for Mandriva Linux 2008.1."

Comments (none posted)

Interviews

Interview with Fedora KDE SIG developers

Jonathan Roberts continues his series of interviews on the Fedora wiki, by chatting with members of the KDE Special Interest Group (SIG) about including KDE 4 in Fedora 9. "Kevin Kofler: I am personally doing my best to fight that reputation within the KDE community, and that, together with what we accomplished within Fedora to make KDE a first class citizen, is starting to pay off. There has always been lots of animosity against Fedora on dot.kde.org, the KDE news site, mostly due to old gripes against Red Hat Linux 8.0 (and some of that will probably never go away, it's like the old 'Qt is not free' troll which is completely obsolete, yet still comes up from time to time), but lately there have been more and more positive echoes. Doing such PR is not an easy task though, as even correcting obvious inaccuracies can be perceived as flamebait (and thus backfire). On the other front, within Fedora, we're all working on getting KDE recognized as much as possible, ensuring it gets the first class citizen treatment it deserves. All in all, I'm happy with where we're headed."

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Fedora and the art of creating an inclusive community (C|Net)

Matt Asay talks with the new Fedora leader Paul Frields, in this C|Net blog. "What is your background? How did you get involved in Fedora? I started with Fedora in the documentation group in 2003. After working in documentation I moved into packaging (Fedora Extras), art work, marketing, translation, and other areas of Fedora (mostly "collateral" groups). I'm not a hard-core software developer. I've tended to get involved in all the other areas of Fedora."

Comments (none posted)

Distribution reviews

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Lenovo Launches Linux Laptop and Leaves Lots of Questions (eWeek)

eWeek has a review of the Lenovo ThinkPad T61 with SLED 10 pre-installed. "Right off the bat we found that that the fingerprint reader, the USB ports, the integrated wireless (Wi-Fi and Bluetooth), the sound card, the networking and so on all were well-supported and work as expected. That is no small task considering how fickle Linux drivers can be and how much of Lenovo's ThinkPad technology is proprietary."

Comments (19 posted)

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