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ESC San Francisco 2003 Highlights

From:  Linda Riedman <riedmanl@fleishman.com>
To:  "'lwn@lwn.net'" <lwn@lwn.net>
Subject:  ESC San Francisco 2003 Highlights
Date:  Tue, 28 Jan 2003 08:52:27 -0800

WORLD'S LARGEST EMBEDDED TECHNOLOGY CONFERENCE TO CELEBRATE 15TH
ANNIVERSARY-- EMBEDDED SYSTEMS CONFERENCE SAN FRANCISCO APRIL 22-26, 2003

11,000+ Attendees and 300+ Exhibitors Expected at Premier Educational Forum,
Showcasing the Latest Technology and Innovation in Embedded Electronic
Design

San Francisco, CA  - January 28, 2003 - CMP Media LLC (Nasdaq: UNEWY) today
announced its 15th annual Embedded Systems Conference (ESC) San Francisco
(www.embedded.com/esc) to be held in the Moscone Convention Center, April
22-26. Featuring a comprehensive technical program, including an in-depth
system-on-chip (SoC) track, and a consumer electronics track, ESC San
Francisco provides a unique opportunity for design engineers, technical
managers and developers to learn leading-edge techniques that address
programming and real-time design challenges. Attendees will also have the
opportunity to test the latest embedded hardware and software technology
products from Motorola, Microsoft, ARM, QNX, IBM, Texas Instruments, Analog
Devices, Mentor Graphics, and other leading companies.

"As pervasive computing fuels the need for integration and connectivity
among embedded devices, embedded systems developers are facing a new set of
design challenges," said Lindsey Vereen, conference director. "The goal of
ESC San Francisco is to examine trends, tools and design methodologies that
can be immediately applied to real-life design challenges."

Event Keynote
On Wednesday, April 23, 10:15a.m. - 11:45 a.m., Sir Robin Saxby, founder of
ARM and current chairman, president, and executive chairman, will deliver
the keynote address "Turning Good Design into Good Science: The Future
Convergence of Embedded Technology and Biotechnology."  Sir Robin will
discuss his vision of the future of embedded computing technology and
explore new applications, focusing on chip technology converging with the
bioscience and security fields. He will also illustrate the potential impact
of new embedded technologies on different regions worldwide.

Timely Educational Sessions
ESC San Francisco's 140+ conference sessions will delve into hot design
topics, including security, WIFI, audio and video, Linux, and real-time
design. These sessions will help engineers gain the latest embedded skills
necessary to make embedded system designs better, faster, and more reliable.
Each class and tutorial provides practical answers to the toughest
questions, and teaches skills and techniques to save time and money. To view
a conference program schedule, with details of classes and tutorials, please
visit www.embedded.com/esc. 

NEW SHOW FEATURES
Best of Show Award
A panel of industry experts will present a "Best of Show Award" for embedded
technology in an end-user application displayed by an exhibitor. Attendees
will be able to view the latest and most innovative embedded products
ranging from military applications, personal aircraft devices, and talking
PDAs. 

SoC Spotlight
In response to the increasing role that embedded systems software is playing
in SoC designs, ESC San Francisco will feature an onsite SoC component-- the
SoC Spotlight -- an integrated offering of system-on-chip design classes,
exhibits, and a reception for the design community. For more information
visit www.embedded.com/esc.

Consumer Electronics Spotlight
The emergence of powerful microprocessors, high-bandwidth Internet
connections, and a growing variety of content has created exciting
opportunities for consumer audio and video products which will be featured
at a consumer electronics class track, panel, and highlighted exhibits.

Embedded Certificate Program 
New to ESC San Francisco 2003, attendees will be able to receive a
certificate of completion by attending in-depth, full-day tutorials taught
by industry experts.  To view a list of tutorials in the certificate
program, please visit www.embedded.com/esc and see the current highlights in
the right-hand column. 

Cost Effective Registration 
CMP Media is offering conference packages starting as low as $545. To
register or to receive a conference catalog, please visit
www.embedded.com/esc.

About CMP Media LLC 
CMP Media LLC (www.cmp.com) is a leading integrated media company providing
essential information and marketing services to the entire technology
spectrum-the builders, sellers and users of technology worldwide.
Capitalizing on its editorial strength, CMP is uniquely positioned to offer
comprehensive, integrated media solutions tailored to meet the individual
needs of marketing professionals. Its diverse products and services include
newspapers, magazines, Internet products, research, direct marketing
services, education and training, trade shows and conferences, and custom
publishing.






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