Google Advertising Tools - O'Reilly's Latest Release

For Immediate Release
For more information, a review copy, cover art, or an interview with
the author, contact:
Kathryn Barrett (707) 827-7094 or kathrynb@oreilly.com

Cashing in with Google
O'Reilly Releases "Google Advertising Tools"

Sebastopol, CA--If you are looking for the ultimate success story of the
online world you can't go past Google--perhaps the first Internet company
to have its name turned into a verb. And its importance to the online
world just seems to grow.

According to Harold Davis, programmer, strategic technology consultant,
and author of "Google Advertising Tools" (O'Reilly, US $29.99), "As an
advertising and information intermediary, Google is only getting more
ubiquitous and important. Understanding how to manipulate the Google
system, in the best sense of the word 'manipulate,' is crucial to taking
advantage of the opportunities the web offers. Google and the Web have
changed they way the world publishes content and the way the world
advertises. It's now possible for anyone to publish a web site and, if the
content of the site draws traffic, to make money from Google's AdSense
program, all with almost no additional effort."

Creator of the Googleplex web log, Davis says he was struck by the
realization that Google is "essentially a giant automated advertising
brokerage, and that the great search technology was powering advertising.
The same technology that makes effective searching possible also makes
contextual ad placement work.

"The thought came to me that the technology that really matters to people
is saving and making money," says Davis. "The Google advertising tools are
about making and saving money in ways never before possible. So I wanted
to write this book because I thought it would provide really helpful
information to people. It's easy to publish a web site. The ability to
make money from any site that interests visitors makes self-publishing
possible in a new and revolutionary sense."

"Google Advertising Tools" is the perfect resource for making money on the
Web with Google services. Applying the business of advertising to Google's
technology, this book shows the reader how to work with both AdSense,
which automatically delivers text and image ads that are precisely
targeted to sites, and AdWords, which enables Google to generate text ads
that accompany specific search term results. This book also goes beyond
the essentials of AdWords and AdSense to describe how readers can program
the AdWords and AdSense APIs, using both PHP and C# .NET.

"Google Advertising Tools" shows how to build a site that is optimized for
AdSense revenue, generates high traffic from the site's targeted audience,
and achieves top search engine placement. Readers will understand the
details and examples they need to generate automatic keywords, ad text,
URLs, and even customized reports, and they'll see how to connect these
custom components to Google. The book also shows how to create effective
ad campaigns that go beyond the basics, using the AdWords API to integrate
AdWords into an application's database and inventory system.

"Google Advertising Tools" has specific and detailed sections on:

-Turning a web site into a profit center with AdSense
-Making sense of AdSense metrics
-Driving traffic to a site
-Optimizing a site for search engine placement
-Working with AdWords campaigns, auctions, and reports
-Managing campaigns dynamically using the AdWords APIs

Davis puts it succinctly, "For readers who use web advertising to drive
customers to their business or make money from web content, the subject
matter of 'Google Advertising Tools' is a hugely important. It is their
pocketbook."

Davis put a lot of research into the book. "One of the most fun chapters
to write--and one which I anticipate will be controversial--is the chapter
about monetizing adult content on the web. It is, of course, one of the
relatively few web content areas that people are willing to pay for. It's
also the case that the adult industry on the web has been at the forefront
of technology innovation. Yet to my knowledge there is no book that
objectively discusses the mechanisms used by the sex content industry, or
that even provides a glossary for the specialized terms (these acronyms
are technical or about business, not sexual!) that this industry uses.

"I'm a firm believer that you cannot write well about something you've not
done yourself. Writing the chapter about the adult industry meant I needed
to do massive amounts of 'research'--and even put up an adult content site
myself to see how I could make money from it (for the record, it is a
compendium of adult blog syndication feeds)."

"Google Advertising Tools" is a perfect resource for web-savvy
entrepreneurs, bloggers, and web developers who want a clear,
nuts-and-bolts set of instructions on how to make money with AdSense and
AdWords. Whether you have one site, fifty sites, or are just getting
started on the Web, this book will turn your web presence into a
money-making venture.

Additional Resources:

Chapter 8, "Working with AdSense," is available online at:
http://www.oreilly.com/catalog/buildinggoogle/chapter/ind...

For more information about the book, including table of contents, index,
author bio, and samples, see:
http://www.oreilly.com/catalog/buildinggoogle/

For a cover graphic in JPEG format, go to:
ftp://ftp.ora.com/pub/graphics/book_covers/hi-res/0596101...

Google Advertising Tools
Harold Davis
ISBN: 0-596-10108-2, 353 pages, $29.99 US, $41.99 CA
order@oreilly.com
1-800-998-9938
1-707-827-7000
http://www.oreilly.com
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Sebastopol, CA 95472

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