Seigo: building brand together

KDE hacker Aaron Seigo posts on his weblog about a project for KDE to collaborate with distributions on branding artwork. The idea is to build instantly identifiable default wallpapers that will evoke both Linux and the distribution (and KDE as well), so that the public will recognize Linux in the same way they do other operating systems. "Unfortunately, in the F/OSS world we like to build little fences around our plots of land and then design the gardens in them like the unique little acres of wonder we feel they are. This is natural and expected: the people creating F/OSS systems take as much pride in their final product as anyone else and wish to mark it as 'that thing I've done'. Similarly, companies wish to push their own brand for commercial purposes. Neither set of motivations is wrong or unnatural, but they are hurting us right now more than they are helping."

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