The race to replace Redis

Also consider this. None of the “traditional” ISVs have made their money on software dev for a long looong time. For a couple of persons that worked on code there was an army of people doing QA sales ticketing and some form of service deploying software on premises (and if you were too small to deploy yourself you’d better partner with some consulting giant that would deploy things for your customers or you would miss out most sales).

Cloud services are not so different you still have a smallish core of people developing things and a mass of people making money out of it by deploying code operationally. I’m not sure the ratio of core people/other people has changed so much.