Goodbye FLoC, hello Topics
Goodbye FLoC, hello Topics
Posted Jan 29, 2022 21:06 UTC (Sat) by farnz (subscriber, #17727)In reply to: Goodbye FLoC, hello Topics by khim
Parent article: Goodbye FLoC, hello Topics
Not yet, but there's no reason to think that the EU won't apply GDPR the way it says it would. The rationale is that reasonable effort to not process the data of EU residents and citizens outside the terms of the GDPR is to always comply with the spirit of GDPR restrictions, not to try to ban EU residents and citizens from accessing your data.
More generally, the EU is quite keen on the idea that there should be no route that allows an EU entity to do an end run around the GDPR by somehow importing EU residents data from outside the EU; that means that if you don't comply with the GDPR requirements, then you need your data pile to be poisonous to EU entities, including others in the same group as you.
This is directly targeted at big tech like Google and Facebook - those companies can't be allowed to play tricks that allow them to say "welp, our bad, EU and US data got intermingled, so we breached GDPR. But don't worry, we made reasonable efforts not to fall under EU jurisdiction, so it's OK".
