Goodbye FLoC, hello Topics
Goodbye FLoC, hello Topics
Posted Jan 28, 2022 17:00 UTC (Fri) by khim (subscriber, #9252)In reply to: Goodbye FLoC, hello Topics by laarmen
Parent article: Goodbye FLoC, hello Topics
> as those *can* be measured and billed, contrary to TV-ads which are solely based on views.
Not anymore. They stopped serving targeted ads because they don't want to deal with GDPR requirements. I don't think they would want to bring these [potential] liabilities back just to get these numbers.