Open source business models

They seem to have an ecosystem of partnerships with (often local/regional) companies, some of which offer hosted services (often with integration into other systems like groupware, cloud storage, etc.). I can imagine some SMBs, associations, etc. prefer working with local service providers, for legal & trust reasons, so this makes sense, but it might complicate things if they don’t want to compete directly with those.
Maybe they could make those options more obvious though?

OTOH a worldwide Collabora online service competing with the likes of Google or Microsoft on price & reliability could be hard…