Goodbye FLoC, hello Topics [LWN.net]

Goodbye FLoC, hello Topics

Posted Jan 28, 2022 12:17 UTC (Fri) by laarmen (subscriber, #63948)
In reply to: Goodbye FLoC, hello Topics by khim
Parent article: Goodbye FLoC, hello Topics

Can we really draw any conclusion from the available data? An increase in revenue might mean an increase in views, but could also mean an increase in click conversion, as those *can* be measured and billed, contrary to TV-ads which are solely based on views.

Goodbye FLoC, hello Topics

Posted Jan 28, 2022 17:00 UTC (Fri) by khim (subscriber, #9252) [Link]

> as those *can* be measured and billed, contrary to TV-ads which are solely based on views.

Not anymore. They stopped serving targeted ads because they don't want to deal with GDPR requirements. I don't think they would want to bring these [potential] liabilities back just to get these numbers.