Goodbye FLoC, hello Topics
Goodbye FLoC, hello Topics
Posted Jan 28, 2022 11:01 UTC (Fri) by khim (subscriber, #9252)In reply to: Goodbye FLoC, hello Topics by felixfix
Parent article: Goodbye FLoC, hello Topics
> Like all bureaucrats in unmeasurable fields, they operate on hunches backed by selective data.
That's where third-party cookies become important. If they are used then you may count all the times ad was shown and even track user from the ads to purchase of goods.
Of course this only shows how lucrative ad is for the advertiser, it's hard to measure how effective is it for the Website.
Google actually shows irrelevant ads to small percentage of users on purpose to see if they would click on them!
And yes, of course it's not a precise science: if people who are visiting the web site were rational then ads would have been completely useless.
> Follow the money, follow the incentives, and remember that everyone is biased and usually doesn't know what invisible incentives they are following.It's true, to some degree, but it's not as if Google used guns to make people switch from TV ads and newspaper ads to their platform. That part happened before it become an established truth that it's better to go with Google or YouTube ads than spending money on TV ads.