Goodbye FLoC, hello Topics

Goodbye FLoC, hello Topics

> Google ads are supposed to be helping create new purchases, not helping predict purchases that would have happened anyway.

Who told you that?

It's really hard to convince someone to buy something new.

It's much easier to convince someone who is already planning a purchase to choose your shop rather than someone's else shop.

Of course Google ads were targeted on the latter auditory rather then former one. From the day one when ads were served only near search results.