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Goodbye FLoC, hello Topics

Goodbye FLoC, hello Topics

Posted Jan 27, 2022 15:27 UTC (Thu) by farnz (subscriber, #17727)
In reply to: Goodbye FLoC, hello Topics by jmaa
Parent article: Goodbye FLoC, hello Topics

The timing correlates with when Google bought DoubleClick; from the outside, it looks like DoubleClick's values w.r.t. users and advertisers won out over the native Google attitudes.

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Goodbye FLoC, hello Topics

Posted Jan 27, 2022 23:39 UTC (Thu) by rgmoore (✭ supporter ✭, #75) [Link]

That may be right, but it may also be that Google had already started to adopt, or was being pushed in the direction of, DoubleClick's attitudes, and that's what made the purchase seem reasonable. You only buy a company like DoubleClick if you're intending to move into their business.


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