Goodbye FLoC, hello Topics
Goodbye FLoC, hello Topics
Posted Jan 26, 2022 22:29 UTC (Wed) by dskoll (subscriber, #1630)In reply to: Goodbye FLoC, hello Topics by james
Parent article: Goodbye FLoC, hello Topics
So what do you think the probability that someone interested in "Face & Body Care/Make-Up & Cosmetics" is a woman? I'd say at least 80%. And how about the probability that someone interested in "Off-Road Vehicles" is a man? I'd say at least 55-60%.
Add in enough categories and I bet Google could figure out gender, at any rate, with a confidence of 95%.
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