Security quotes of the week

Security quotes of the week

Juicero was an interesting idea that failed, but the failure had nothing to do with whether it had an onboard microprocessor. The device was intended as a loss leader, with the real money coming from selling subscriptions to the juice packets. It was intended to be the juicing equivalent of the K-cup coffee makers back when the K-cup was still under patent so they could get away with overcharging for the cups. It failed for the same reasons that many startup companies fail, basically boiling down to really bad management, but the underlying concept wasn't inherently ridiculous.

Full disclosure: I am a minor investor in a different juicer company, so I know at least a little bit about the industry. There is a market out there for expensive juicers that produce premium juice. I think Juicero's biggest mistakes were A) trying to make a big splash instead of trying to establish a small but profitable business and B) not knowing the market well enough.