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Aggressive ads in business publications

Aggressive ads in business publications

Posted Mar 25, 2004 14:02 UTC (Thu) by freeio (guest, #9622)
Parent article: Novell and SUSE Unveil New Linux Products

One thing which caught my attention has been the sheer aggressivenss of the ads that Novell has been running for Linux in the US business press. As opposed to the low-key IBM and Red Hat ads, Novell has taken a very much in-your-face approach which grabs the readers' attention. The recent full page color "Big Boss with a Sledgehammer" ads in the Wall Street Journal are an example of Linux marketing as we have never seen it before. Amazing.

The Novell purchase of SUSE has brought with it, besides anything else, a company with the willingness to duke it out in the business world, with the expectation that they will win.


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