Chiariglione: A crisis, the causes and a solution

MPEG LA is the patent pool administration company, MPEG is the ISO working group responsible for the standards. The author is talking about the latter, which he is the chairman of.

If MPEG dies, MPEG LA doesn't necessarily die with it - they seem to administrate quite a few non-MPEG patent pools, like Firewire and DisplayPort.

But your point is still valid even with s/MPEG LA/MPEG/ :)