Is it really The End?

• We had honestly thought that donations would drop to zero (they were already close) once the announcement went out. Instead, they shot through the ceiling; as of this writing, we have received over $25,000 in new donations and advertising! Many came with notes saying "back payment for the last four years," or "use this to throw a big party."

  It is still difficult to express our surprise and gratitude for this unbelievable show of generosity on the part of our readers. You people are the best.

• A number of companies, or people with contacts in companies, have approached us with the possibility of some sort of sponsorship for LWN. Many of these contacts, frankly, were self-serving and would turn LWN into something that would be rather less appealing to our readers. But a few seem serious. It will take some time, however, before we know if there is any funding to be had in that direction or not.

These developments have caused us to rethink our plans in a way we honestly had not expected. Here is a summary of where we are at.

$25,000 is a nice pile of cash for a little company to have in the bank, but it is important to keep in mind that it is not enough to keep us going for all that long. Running LWN currently involves five people (Jonathan Corbet: front and Kernel pages, site code, "executive editor"; Forrest Cook: Development and Press pages, system administration; Rebecca Sobol: Distributions and Commerce pages; Dennis Tenney: Security page and corporate bureaucracy; Dave Whitinger: business development, ad sales and delivery), all of whom are experienced software engineers. These people have children and mortgages, and most work full time producing LWN. They can not be expected to do it for free, even though that is exactly what they have been doing for some months now.

So the LWN staff needs things like salaries and health insurance. A minimal amount of money to provide these for the current staff is about $15,000 per month - and that level will still likely lead to loss of staff eventually. But it is a starting figure to aim for.

All of our estimates on possible subscription revenue fell far below that amount. The numbers came out of gnumeric, after all, they had to be true... and besides, none of our projected numbers have ever turned out to be too conservative in the past. It was on this basis that we decided it was time to pull the plug.

From the donations and feedback we have gotten, we have concluded that maybe our numbers were a little too conservative, that maybe subscriptions could bring in more than we thought. As a result, we are now thinking through plans for the implementation of a subscription-based LWN. Here, in bullet form, is the core of what we are thinking:

• Initially, the Weekly Edition would be the content that lives behind the subscription gate. Subscribers would have immediate access to the Weekly Edition when it comes out Wednesday evening; free access would be opened up later, perhaps the following Monday. We would, however, immediately start work on expanding the content available to subscribers; we have a lot of fun ideas for things we could do.

• The rest of our current content, including the "daily updates" which now make up the front page, would remain free.

• Certain other new features would be available to subscribers only. At the top of the list is the long-requested email delivery option for the Weekly Edition. Content in PDF format and perhaps even an option for delivery of a print version, are on the list, though they would have to come later. We are also considering setting aside a percentage of our text ad exposures for subscribers who have something to broadcast.

• We are still working on pricing. People who have donated to LWN would be able to use their donation to obtain a subscription.

The decision to go to subscriptions is hard; restricted content is a difficult fit in the world of free software. We will certainly lose a great many readers by imposing subscriptions. But...if we go off the air, we lose all of our readers. It is also still not clear to us that subscriptions are sufficient to cover our costs. The thinking at the moment is that some sort of stable base of (presumably corporate) sponsorship will be required, along with whatever advertising revenue we can come up with. Without that base, it will be hard for us to proceed.

The end result is that we are going to take next week away from the production of LWN to think long and hard about what we are going to do, to pursue sponsorship contacts, and to hack madly on the site code to actually implement a subscription scheme. The LWN Weekly Edition will not be published next week, though a subset may be available. At the end of the week, we hope to have a plan in place that will let us move forward, and which will stop trying the patience of our many loyal readers who have been waiting for us to get our act together.

Thank you all for your overwhelming support.

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