'The CAN-SPAM bill actually has the effect of legitimizing spam so long as it is non-fraudulent and provides the recipient with a means to "opt-out" of future e-mails. This is a big win for the DMA, and a major loss for the rest of us.'
Note, however, that many other parts of the world, including most of Europe, already has or will be making opt-in a requirement; in other words, doing spam laws *right*.
So even if CAN-SPAM suits the DMA's members, they may still have an interesting time trying to figure out which list 'subscribers' are "opt-in required" (outside the US) or not (inside the US).
I, for one, do expect to see an increase in mainsleaze spam. However, my .org, and my personal email address(es) are registered and based in Ireland, which requires opt-in; and big US-based multinationals -- or at least the ones with European offices -- may still have to respect Irish laws in that respect. That should be interesting -- and worth a try, at least!
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