AdvertisingAge is reporting
that Mozilla will be selling ads in Firefox. In particular, the "New Tab" page that normally has nine of the most frequently visited sites shown will, for new users, show ads and "pre-packaged content" in the new feature called "Directory Tiles". The Mozilla blog gives a bit more detail
: "Some of these tile placements will be from the Mozilla ecosystem, some will be popular websites in a given geographic location, and some will be sponsored content from hand-picked partners to help support Mozilla’s pursuit of our mission. The sponsored tiles will be clearly labeled as such, while still leading to content we think users will enjoy.
We are excited about Directory Tiles because it has inherent value to our users, it aligns with our vision of a better Internet through trust and transparency, and it helps Mozilla become more diversified and sustainable as a project.
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