New Debian leader seeks more innovation within project (ITWire)

Why is that a problem of Debian? The way they release things makes this possible. If they want to get attribution, they should just market themselves a bit more, e.g. adding phrases like:
"We make Ubuntu possible"
or something.

With free software the freedom to take things and adapt it should be valued. It is one of the key things Debian looks for. Obviously people should give proper credit and work together. But Ubuntu being succesful is IMO a good thing if you release things the way Debian does.