Heilmann: The Fox is out of the bag #FirefoxOS

Some people want it all: a cheap phone, the latest and greatest in screen, processor and storage technology, millions of "apps", a sensor for everything and free services to keep it all entertaining. Some people even want the ethically important stuff, too, like responsible sourcing and manufacturing (Fairphone) or hardware that isn't hostile to Free Software (GTA04, perhaps), but usually this is the first thing thrown overboard when the screen on the device in question isn't "3D hyper-retina" or whatever the buzzwords of the day might be.

So: cheap, good, ethical, available. Pick maybe three of the four!

Meanwhile, as far as "apps" are concerned, one very good reason for bringing Web technologies into the picture is that it lets organisations target devices without having to get into the development silo around the popular mobile platforms. If you're already doing vanilla Web development, there's a chance you won't need to either get up to speed yourself in Java/Android or Objective-C/iOS and all the pitfalls, or to pay someone good money to do a mediocre job on your behalf.