I like to use the analogy of trucks. If a company uses a lot of trucks in its business, it spends a lot of money on them. They can save a lot of money by pitting the vendors against each other. Trucks from different vendors are more-or-less interchangable. I talked to a purchasing agent who buys a million dollars worth of trucks every year. When the truck salesmen come to visit, he parks trucks from the competition in the visitor's parking lot so the salesman gets the message that he has a tough sell in front of him. When a company can use the same strategy with its computers, they can also save money. Ubuntu plays nicely into this strategy.
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