But I don't see the fork as confusing. It maybe be inefficient, but it is not confusing. except maybe on Linux, where the distros silently replaced OpenOffice with LibreOffice. We've received complaints from users saying they were confused by that.
In the end we have two products, with two brands, and each has the opportunity to reinforce their brands with their marketing and with word of mouth, but ultimately with the results they deliver in the products.
LibreOffice picked their brand. I personally think it is a hideous name, but it is what they wanted. They actively promote and market it. They are now even buying Facebook and Google advertising to promote it, a very corporate approach. But what else can you do when word-of-mouth fails to penetrate further than the nano-share of Linux desktop users?
Would they do better if they had the OpenOffice name? Yes. But they'd do even better if they had the Microsoft Office name. Or Coca-Cola or Nike. But they are not any of these things. They are LibreOffice, dominated by corporate employees of two Linux vendors, and they'll need more than brand envy to break out beyond the Linux market.
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