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Posted Mar 8, 2013 19:13 UTC (Fri) by tialaramex (subscriber, #21167)
In reply to: Thank you, Google! by drag
Parent article: VP8 and MPEG LA (WebM blog)

Yup, it's all about the adverts. If you embed a Youtube video then it doesn't come with adverts in most cases. HTML 5 browsers that implement WebM but not H.264 get sent WebM video and everything works.

Now try the same exact video, same browser, but found on Youtube directly, most likely you will get a message saying that you need Adobe Flash to play the video. We've seen that Youtube has a WebM version of the video, so why the message? Because Flash is used to display and control advertisements and Youtube is fuelled by advertising revenue.

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