I moved to the USA from Europe 6 years ago and I was literally shocked by how bad the phone situation was here.
Dunno how Europe is doing right now, but maybe Canonical (UK-based) is doing what I would have done myself if I were in that business: first launch in Europe , then advertise in the USA and let the customers push the carriers give them what Europeans had.
 In Europe customers buy handsets and the carrier contracts separately, and carriers cannot refuse service to anybody who pays and has a handset following the standard for telecommunications
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