Tip to Rob - take a leaf out of LO's book and blow your own trumpet. Ignore what the others are doing, it just makes you look small!
Oh - and we've got a coalition government over here - I'm not changing the subject - honest. But it was brought to my attention some while back that if the junior partners don't make a racket, they fade away. The more racket you make, the more obvious it is that you're the bit player.
Just use your own IBM and Apache connections to grow your own market, and forget about what the LO guys are doing. Anything else makes you look small, and increases the chances of you getting even smaller.
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