There was a fascinating article in the NYT earlier this year documenting that advertisers correctly know that shoppers hate to be targeted.
OK, I read it and what one advertiser really concluded was this:
We have the capacity to send every customer an ad blooklet, specifically designed for them, that says, "Here's everything you bought last week and a coupon for it." ... With the pregnancy products, though, we learned that some women react badly.That's a long way from saying advertisers know everyone hates targeted ads. In fact, it makes a good case for advertisers wanting a credible "do not track" header from browsers. Maybe with that, they could filter out those women who would react badly.
(The article also talked about public relations fallout, which again might be counteracted if prospects had a way to shut off the targeting, even if they rarely use it).
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