There were a lot of internal discussions about this piece, and some changes were made in the process. We believed there was enough useful information here to make it worth publishing. Given the number of subscriber links that have been sent, at least a few others seem to agree.
Let me clarify one thing, though: we did not "raise revenue" by running this article. Indeed, we paid for it. There's no shortage of companies wanting to "contribute" articles they themselves have written; we do not have any interest in running those.
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