Where Meeks is right (or is right in terms of emphasis, at least - I only skimmed the article) is that the revenue opportunities for selling reliable, durable, boring-but-works products are limited in this day and age. Everyone would rather sell you flimsy stuff, the same stuff over and over again, or stuff you don't need but can be persuaded to want.
But people actually do want stuff that does the job unless they want to show off. Sadly, the big money is to be made in people showing off.
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