For example I've understood Linux to have fairly good support for pro audio production (assuming one is willing to invest a bit of effort). That kind of content creation "niches" could be good target; sound effects, music, videos, animations, radio, leaflets, document processing etc.
Linux "marketing folks" could then construct success stories out of successful migrations from costly & proprietary software workflows to free ones, what to expect i.e. what are the pros & cons compared to proprietary offerings etc.
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