writing and deploying applications on Linux is a pain in the ass, for everyone. look at all the hoops Firefox has to jump through, or the indie studios that started distributing their games through the Humble Indie Bundle.
no, targeting all distributions is not a viable solution — and neither is "let each distro package your app": it does not scale, and makes the Linux platform look amateurish.
any way we can get reduce the pain of application developers (both closed and open source) is a net win in expanding the user base, increasing the adoption of Linux as a viable platform; and with that we get leverage with hardware and software vendors.
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