"On promoting the site - some of the standard things such as Facebook Like button, Google +1, 'Tweet this' etc would help a lot I think. Really just an evolution of the Post a Link feature, and could be hidden under a 'Share this article' so it's not too visually intrusive."
Oh, right. The blink tag of the 2010s, except, you know, *actually* harmful. Social issues aside, personally I wouldn't feel welcome on lwn.net any more if that came about. Probably wouldn't go so far as unsubscribe, though. So, given that there is a real (however small one might consider it) cost to carrying such buttons, is there any evidence that they actually help a technical site appear more appealing? Honest question.
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