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How not to figure out why people use alternatives

How not to figure out why people use alternatives

Posted Feb 13, 2012 11:07 UTC (Mon) by KotH (subscriber, #4660)
In reply to: How not to figure out why people use alternatives by giraffedata
Parent article: Tracking users

Gathering data and running statistical tools over it will not give you the understanding you seek. You will be just crunching numbers and find things which can be explained somehow... but how do you know that this is actually what is happening? Or to put it short: Corelation does not imply causality!


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